HAVE YOU OPTIMIZED YOUR DIGITAL FOOTPRINT FOR MAXIMUM ROI?

HAVE YOU OPTIMIZED YOUR DIGITAL FOOTPRINT FOR MAXIMUM ROI?

 

Digital Foundational Elements Checklist
Have You Optimized Your Digital Footprint?

1. Is your website not only pleasing to look at but optimized for search engine optimization (SEO)? Does it properly articulate your key differentiators? Is the site secure? Do you have a pop-up modal to proactively request emails? Are all the backend SEO settings properly setup (Re: Meta Keywords, Title Tags, etc..)
2. Do you have a high-quality professional handling your Search Engine Optimization each month? Are the results they promise guaranteed from month one or you get your money back? Are you capturing traffic from several page one ranked Key Words? Are you paying a reasonable price?
3. Do you have an automated marketing platform to respond to website visitors that share their email addresses? Do you have an automated welcome email? Do you have a series of automated emails that continue to communicate with prospective customers on why they should be doing business with you? When you capture a prospect’s email
do you know what they are interested in? Do you know if people are opening your emails and clicking on links in them? Do you automatically score each prospect, so you know who to really focus your energies on?
4. Do you have a very consistent, well thought out weekly Facebook strategy? Remember, whether you use it or not,1.4 billion people do, and social media is where people spend most of their time on the internet.
5. Are you posting new compelling content to your website each month, like Blogs, to give people a reason to come back regularly? Do you have instructional or trending info type videos posted on your website? Are those videos posted on your YouTube Channel? Millions of people daily go to YouTube to get information about things they’re interested
in buying or doing. They should find you there offering to help them!
6. Are you proactively gathering data from your website with Google Analytics? Remember “DATA is GOLD”! Do you take time monthly to analyze that data? Do you understand how your customers interact with your website? Do you know what your site’s “Backdoor” is? Do you know where your site visitors are coming from? Are you analyzing your
advertising efforts through Google Analytics?
These “Foundational Elements” are the most cost-effective digital marketing you can do. Plus, they optimize the effectiveness of every ad dollar you spend, traditional or digital. Before you spend $1on any form of advertising, we strongly recommend that you have fully optimized your “Digital Footprint” through properly implementing  each of
these “Foundational Elements”
Important New Google Website Ranking Information

Important New Google Website Ranking Information

For several years, Google has used the overall user experience of a website as a ranking factor. This includes website infrastructure elements such as page load speed, mobile responsiveness, secure hosting, and user-friendliness. These issues can often be difficult to correct and highly technical in nature, posing many problems for SEO. Nonetheless, these changes are necessary in order to remain competitive in the digital world.

Secure (SSL) Hosting

We strongly businesses to move to secure SSL hosting. As of October 2017, Google has begun to bias SSL website over non-SSL websites. Furthermore, popular browsers including Chrome, Edge, Firefox, and Safari have escalated their warnings to individuals when they visit a website that is not securely hosted. We recommend to companies that they discuss with their web host or web design company to implement SSL hosting. However, if their designer/host is unable or unwilling to comply, iCommotion can always help you with that.

Page Load Speed

The speed at which a website loads is one of several ranking factors with Google for most websites, but it becomes a major factor for very slow websites. Some solutions for speeding up the load time include caching pages, reducing image and file size, and code minification. However, not all website platforms have the resources available to complete these actions. Additionally, a slow website can also be caused by a slow web host. A test can be run to determine website speed at https://developers.google.com/speed/pagespeed/insights/, which was developed by Google itself. If your website is benchmarking slow (poor/red rating with Google), we recommend that you share that information with your webmaster so hopefully, they’ll make an effort to speed up the website. If a webmaster is unable or unwilling to help, let iCommtion know and we’ll see if we can possibly help speed it up. If we can, there would be an additional fee to work on the website. We can also find out if it’s the web hosting causing issues, rather than the website itself. If it’s the hosting, we recommend moving to a faster web host. But don’t move hosting unless you’re certain that the new webhost will actually be quicker.

Other Factors: Website user friendliness, mobile friendliness, aesthetics……..

These issues generally cannot be corrected unless the website is redesigned. Redesigning an outdated website can help boost search engine ranking capability while also improving sales conversion rates. The business generally recoups their expense through a more productive website.

At iCommotion, our website design team is highly experienced in all facets of the process, particularly in the technical SEO aspects. Please let us know if you would like us to do a free in-depth website and SEO analysis by completing that form on our home page.

 

How GOOGLE Says You Should Hire A Search Engine Optimizer

How GOOGLE Says You Should Hire A Search Engine Optimizer

Image result for SEO

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as “Ads” or “Sponsored”) as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:

    “Dear google.com,
    I visited your website and noticed that you are not listed in most of the major search engines and directories…”

    Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

  • No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
  • Be careful if a company is secretive or won’t clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
  • You should never have to link to an SEO.Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
  • Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
  • Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
  • What are the most common abuses a website owner is likely to encounter?
  • What are some other things to look out for?There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
    • owns shadow domains
    • puts links to their other clients on doorway pages
    • offers to sell keywords in the address bar
    • doesn’t distinguish between actual search results and ads that appear on search results pages
    • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
    • operates with multiple aliases or falsified WHOIS info
    • gets traffic from “fake” search engines, spyware, or scumware
    • has had domains removed from Google’s index or is not itself listed in Google