HAVE YOU OPTIMIZED YOUR BUSINESS’S ONLINE FOOTPRINT FOR MAXIMUM ROI?

HAVE YOU OPTIMIZED YOUR BUSINESS’S ONLINE FOOTPRINT FOR MAXIMUM ROI?

by | Mar 15, 2018 | Digital Marketing, Online Presence, SEO, Uncategorized

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HAVE YOU OPTIMIZED YOUR BUSINESS'S ONLINE FOOTPRINT FOR MAXIMUM ROI? 1

Foundational Elements Checklist
Have You Optimized Your Business’s Online Footprint?

1. Is your website not only pleasing to look at but optimized for search engine optimization (SEO)? Does it properly articulate your key differentiators? Is the site secure? Do you have a pop-up modal to proactively request emails? Are all the backend SEO settings properly setup (Re: Meta Keywords, Title Tags, etc..)
2. Do you have a high-quality professional handling your Search Engine Optimization each month? Are the results they promise guaranteed from month one or you get your money back? Are you capturing traffic from several page one ranked Key Words? Are you paying a reasonable price?
3. Do you have an automated marketing platform to respond to website visitors that share their email addresses? Do you have an automated welcome email? Do you have a series of automated emails that continue to communicate with prospective customers on why they should be doing business with you? When you capture a prospect’s email
do you know what they are interested in? Do you know if people are opening your emails and clicking on links in them? Do you automatically score each prospect, so you know who to really focus your energies on?
4. Do you have a very consistent, well thought out weekly Facebook strategy? Remember, whether you use it or not,1.4 billion people do, and social media is where people spend most of their time on the internet.
5. Are you posting new compelling content to your website each month, like Blogs, to give people a reason to come back regularly? Do you have instructional or trending info type videos posted on your website? Are those videos posted on your YouTube Channel? Millions of people daily go to YouTube to get information about things they’re interested
in buying or doing. They should find you there offering to help them!
6. Are you proactively gathering data from your website with Google Analytics? Remember “DATA is GOLD”! Do you take time monthly to analyze that data? Do you understand how your customers interact with your website? Do you know what your site’s “Backdoor” is? Do you know where your site visitors are coming from? Are you analyzing your
advertising efforts through Google Analytics?
These “Foundational Elements” are the most cost-effective digital marketing you can do. Plus, they optimize the effectiveness of every ad dollar you spend, traditional or digital. Before you spend $1on any form of advertising, we strongly recommend that you have fully optimized your “Digital Footprint” through properly implementing  each of
these “Foundational Elements”
Important New Google Website Ranking Information

Important New Google Website Ranking Information

by | Mar 6, 2018 | Digital Marketing, Online Presence, SEO, Uncategorized

For several years, Google has used the overall user experience of a website as a ranking factor. This includes website infrastructure elements such as page load speed, mobile responsiveness, secure hosting, and user-friendliness. These issues can often be difficult to correct and highly technical in nature, posing many problems for SEO. Nonetheless, these changes are necessary in order to remain competitive in the digital world.

Secure (SSL) Hosting

We strongly businesses to move to secure SSL hosting. As of October 2017, Google has begun to bias SSL websites over non-SSL websites. Furthermore, popular browsers including Chrome, Edge, Firefox, and Safari have escalated their warnings to individuals when they visit a website that is not securely hosted. We recommend to companies that they discuss with their web host or web design company to implement SSL hosting. However, if their designer/host is unable or unwilling to comply, iCommotion can always help you with that.

Page Load Speed

The speed at which a website loads is one of several ranking factors with Google for most websites, but it becomes a major factor for very slow websites. Some solutions for speeding up the load time include caching pages, reducing image and file size, and code minification. However, not all website platforms have the resources available to complete these actions. Additionally, a slow website can also be caused by a slow web host. A test can be run to determine website speed at https://developers.google.com/speed/pagespeed/insights/, which was developed by Google itself. If your website is benchmarking slow (poor/red rating with Google), we recommend that you share that information with your webmaster so hopefully, they’ll make an effort to speed up the website. If a webmaster is unable or unwilling to help, let iCommotion know and we’ll see if we can possibly help speed it up. If we can, there would be an additional fee to work on the website. We can also find out if it’s the web hosting causing issues, rather than the website itself. If it’s the hosting, we recommend moving to a faster web host. But don’t move hosting unless you’re certain that the new web host will actually be quicker.

Other Factors: Website user-friendliness, mobile-friendliness, aesthetics……..

These issues generally cannot be corrected unless the website is redesigned. Redesigning an outdated website can help boost search engine ranking capability while also improving sales conversion rates. The business generally recoups its expense through a more productive website.

At iCommotion, our website design team is highly experienced in all facets of the process, particularly in the technical SEO aspects. Please let us know if you would like us to do a free in-depth website and SEO analysis by completing by requesting it on our Contact Us page.