For several years, Google has used the overall user experience of a website as a ranking factor. This includes website infrastructure elements such as page load speed, mobile responsiveness, secure hosting, and user-friendliness. These issues can often be difficult to correct and highly technical in nature, posing many problems for SEO. Nonetheless, these changes are necessary in order to remain competitive in the digital world.
Secure (SSL) Hosting
We strongly businesses to move to secure SSL hosting. As of October 2017, Google has begun to bias SSL website over non-SSL websites. Furthermore, popular browsers including Chrome, Edge, Firefox, and Safari have escalated their warnings to individuals when they visit a website that is not securely hosted. We recommend to companies that they discuss with their web host or web design company to implement SSL hosting. However, if their designer/host is unable or unwilling to comply, iCommotion can always help you with that.
Page Load Speed
The speed at which a website loads is one of several ranking factors with Google for most websites, but it becomes a major factor for very slow websites. Some solutions for speeding up the load time include caching pages, reducing image and file size, and code minification. However, not all website platforms have the resources available to complete these actions. Additionally, a slow website can also be caused by a slow web host. A test can be run to determine website speed at https://developers.google.com/speed/pagespeed/insights/, which was developed by Google itself. If your website is benchmarking slow (poor/red rating with Google), we recommend that you share that information with your webmaster so hopefully, they’ll make an effort to speed up the website. If a webmaster is unable or unwilling to help, let iCommotion know and we’ll see if we can possibly help speed it up. If we can, there would be an additional fee to work on the website. We can also find out if it’s the web hosting causing issues, rather than the website itself. If it’s the hosting, we recommend moving to a faster web host. But don’t move hosting unless you’re certain that the new web host will actually be quicker.
Other Factors: Website user-friendliness, mobile-friendliness, aesthetics……..
These issues generally cannot be corrected unless the website is redesigned. Redesigning an outdated website can help boost search engine ranking capability while also improving sales conversion rates. The business generally recoups their expense through a more productive website.
At iCommotion, our website design team is highly experienced in all facets of the process, particularly in the technical SEO aspects. Please let us know if you would like us to do a free in-depth website and SEO analysis by completing by requesting it on our Contact Us page.