THE BENEFITS OF OTT/CTV ADVERTISING
By the end of 2018 millions of people across the country will have “Cut The Cable” and will be getting their television delivered through the internet (OTT/Over The Top). They receive traditional television programming through platforms like Apple TV, Roku, Amazon Fire TV, their computers, tablets and even via game platforms. :
• 63 million Cord-Cutters / Cord-Nevers
• 200 million OTT users
• 80 million HH with OTT subscriptions
THE BENEFITS OF OTT/CTV:
• Cost-effective, flexible solution for previously ‘unreachable’ audience
Here are just a few of the benefits iCommotion can deliver through OTT/CTV Advertising:
Programmatic Platform Specializing in OTT
Target TV Like It’s Digital. Highly targetable to reach users anytime, anywhere
Experience iCommotion Custom Audience Targeting!
High viewer engagement – video completion rates of 85%+!
Unlike cable, satellite or antenna delivery, OTT provides mostly non-skippable inventory
Proprietary Data and Analytics Available Through iCommotion
Re-Target users who have previously been served your CTV ad
OTT Attribution-Tracking: Identity, track, and report users who have seen YOUR CTV ad and then later gone to YOUR WEBSITE! Commotion Attribution-Tracking is similar to post-view conversion tracking. We capture the IP address of all devices that see your ad, and via the conversion-tracking tag placed on your site, we capture the IP address of any user who hits your site. We then cross-reference those IPs to determine those who both saw the OTT ad and then came to your site
iCommotion can economically create dynamic video content for your company to take advantage of the latest consumer needs
• Proprietary Data and Analytics Available Through
• Includes Demographic and Consumer Attribute Data: 15-20 sub-segments strung together in “and” and “or” formats
• Better Results: Deeper, more accurate targeting / Higher VCRs, CTRs and Interaction Rates vs standard data
We look forward to answering any questions you have about OTT and how your company can benefit from iCommotion’s industry-leading platform.