Discover the Dynamic Benefits of OTT Advertising!

Discover the Dynamic Benefits of OTT Advertising!

 

THE DYNAMIC BENEFITS OF OTT ADVERTISING

 

By the end of 2018 millions of people across the country will have “Cut The Cable” and will be getting their television delivered through the internet (OTT/Over The  Top). They receive traditional television programming through platforms like Apple TV, Roku, Amazon Fire TV, their computers, tablets and even via game platforms.  :

• 63 million Cord-Cutters / Cord-Nevers

• 200 million OTT users

• 80 million HH with OTT subscriptions 

THE BENEFITS OF OTT Advertising:

• Cost-effective, flexible solution for previously ‘unreachable’ audience
• Highly targetable to reach users anytime, anywhere
• Brand-safe, premium environment – a clean ecosystem
• Avoid ad blockers, bots, and below-the-fold
• High viewer engagement – video completion rates of 85%+!
• Mostly non-skippable inventory

Here are just a few of the benefits iCommotion can deliver through OTT Advertising:

Programmatic Platform Specializing in OTT Advertiing

Target TV Like It’s Digital. Highly targetable to reach users anytime, anywhere

Experience iCommotion Custom Audience Targeting!

High viewer engagement – video completion rates of 85%+!

Unlike cable, satellite or antenna delivery, OTT provides mostly non-skippable inventory

Proprietary Data and Analytics Available Through iCommotion

Re-Target users who have previously been served your CTV ad

OTT Attribution-Tracking: Identity, track, and report users who have seen YOUR CTV ad and then later gone to YOUR WEBSITE! Commotion Attribution-Tracking is similar to post-view conversion tracking. We capture the IP address of all devices that see your ad, and via the conversion-tracking tag placed on your site, we capture the IP address of any user who hits your site. We then cross-reference those IPs to determine those who both saw the OTT ad and then came to your site

iCommotion can economically create dynamic video content for your company to take advantage of the latest consumer needs

iCOMMOTION CUSTOM AUDIENCE TARGETING:

• Proprietary Data and Analytics Available Through iCommotion

• Includes Demographic and Consumer Attribute Data: 15-20 sub-segments strung together in “and” and “or”         formats

• Better Results: Deeper, more accurate targeting / Higher VCRs, CTRs and Interaction Rates vs standard data

We look forward to answering any questions you have about OTT and how your company can benefit from iCommotion’s industry-leading platform.

SEO TRENDS 2020-Discover 4 Important ones to follow!

SEO TRENDS 2020-Discover 4 Important ones to follow!

SEO TRENDS 2020…..If you’re running a website, then you need to stay on top of the latest SEO trends. Knowing these trends are your best shot at getting your website to rank at the top! Don’t become lost with all those other websites listed on pages 2 and greater.

No one clicks on the second page of a search when looking for a website. So, if your website is landing on anything but the first page, it’s crucial that you continue reading below.

SEO Trends 2020- Four that you need to follow!

1. Mobile Device Optimization

First on our list is mobile device optimization. Let’s face it: More and more people are turning to their phones for quick internet access. Whether they’re searching for the best flatiron or looking for hotel reviews, everything can be done on a smartphone!

Here’s where it gets tricky. If your website isn’t optimized for mobile device use, then you’re risking losing a lot of viewers. Having a website that’s optimized for both SEO friendly web design and mobile use leads to Google recognizing it and ranking you higher.

2. Quality Video Content

The next trend on our list is high-quality video content. Quality video content is a great way to entertain and advertise. And because more people enjoy watching a video rather than reading information, having high-quality videos on your website helps your ranking.

To learn what people are searching for when they’re looking for videos related to your content, type in your keyword into YouTube’s search bar and see what other related search options it gives you. These related searches are the most common phrases that people are searching for related to your topic.

3. Conversational Keywords

Conversation keywords are simple; they’re words that people would use in a natural conversation. Why does this matter for SEO? Voice search is quickly becoming more popular.

That said, the way people are searching through voice search is much different than how they’d search using the keyboard. They use more conversational language when using voice search. To rank with this type of search, you’ll need to use conversational keywords.

Conversational keywords are more natural sounding and longer than keywords typed into a search. For example, when using voice search, someone might say, “what are the best restaurants near me?” When typing this search, someone might type, “best restaurants.”

Do Keep in mind that Google voice search queries with short answers (about 29 words).

4. Search Intent

As times are changing, so is SEO strategy. Keywords are no longer the only important factor when creating content that’ll rank high in a search. Search intent is becoming just as crucial for SEO as keywords.

This means that the content of your website must match what the person searching is looking for. Google wants to provide them with only the best results. To be one of these results, you’ll need to understand your keyword and how it’s used.

For example, if your keyword is “what are caster wheels,” this keyword should be linked to informational content.

Keep up with These SEO Trends!

When keeping a website up and running, it’s important that you also keep up with these four SEO trends of 2019. Technology, the internet, and SEO are constantly changing so always be sure to know the latest.

Need more advice or help with digital marketing and SEO services, see how we can help you today!