THE FOUNDATIONAL ELEMENTS OF YOUR DIGITAL FOOTPRINT…..what really makes digital work!

It is all too common that digital marketing agencies narrow their focus on only the trendiest marketing tactics. Everyone is buzzing about the latest feature of Snapchat or the newest geo-fencing technology. You see countless blog posts, social media posts and think-pieces hailing the next great thing in digital marketing.

What’s worse is that so many of these digital marketing companies then push their clients toward executing these “Tactics of the week” without a full understanding of what they can actually do for the client and the results they can deliver. It’s the marketing equivalent of throwing stuff up against a wall and seeing what sticks.

This method will undoubtedly leave you with disappointing results, and probably leave you asking why.

At icommotion, we don’t think that’s the way we should be doing business. Sure, we are always looking to innovate, and that requires a willingness to embrace the latest and greatest digital marketing tactics. Our first step in working with clients is to execute upon the proven, and too often neglected, FOUNDATIONAL ELEMENTS OF A CLIENT’S DIGITAL FOOTPRINT. Without these things properly set up, we don’t believe in spending dollar one for our clients. Here is just a few of those concepts to consider:

Technical aspects your website that can hurt SEO and conversions. Things as simple as page speed that are conversion killers and soon to be SEO hindrances. 

Are you capturing and analyzing data seamlessly through Google Analytics?

Do you have a consistent social presence and is it linked to your website?

Are you proactively interacting with website visitors to capture their email address? Emails are worth their weight in gold if utilized properly!

Do you have an automated marketing platform integrated with your website to communicate immediately when a prospect shares their email address?

How your keywords set up are and what SEO value have you created.

How often are you blogging and what is the quality level?

You see, there is much more that goes into a successful digital marketing campaign than just the flashy copy or the hottest new digital advertising concept. That’s all on the surface. Like an iceberg, most of what makes a digital marketing campaign truly effective is under the water, unseen until closely examined. Without essential FOUNDATIONAL ELEMENTS in place, your digital marketing campaign won’t produce the new business and increased profits you had envisioned.

That’s what separates icommotion from other digital marketing firms. Sure, we love the sizzle of the latest and greatest digital marketing trends, but we know what you really want is the steak. Our digital marketing strategies and tactics are built upon tireless research, proven concepts and the intuition of experts, not empty flair.

A Foundational Elements-First, Data-Driven Approach

A digital marketing campaign with icommotion always begins with research. We evaluate all of the elements of your digital footprint and identify the pain points and pitfalls customers may experience when interacting with your business.

We then compare our findings with your marketing goals and see what may be standing in the way of achieving these goals.  Too often we find that the underlying reasons that your digital marketing hasn’t been effective that the FOUNDATIONAL ELEMENTS OF YOUR DIGITAL FOOTPRINT have been ignored or are in disarray.

Foundational Elements for the Ability to Analyze and Optimize

So with icommotion job-one is to set up your DIGITAL FOOTPRINT the right way so you achieve the highest ROI possible from every campaign you invest in. Plus we always take the time to install the foundational elements that allow us to track success before executing the campaign. These elements can be as simple as properly integrating Google Analytics into your website all the way to creating a dashboard customized to your marketing goals for specific parts of your digital marketing strategy. To us, having these key FOUNDATIONAL ELEMENTS in place are core to knowing when and what drove your customers to convert, and who those customers are.

Unfortunately, these steps are often omitted by even the most impressive sounding digital marketers. Once a business gets excited about the tactics of a campaign, it’s easy to get anxious to jump in and get started. But without those FOUNDATIONAL ELEMENTS in place, you won’t see the results you envisioned and won’t have the ability to optimize your efforts down the road.

It’s important to understand that no matter how great a digital marketing strategy and the campaign may be; it can always be improved and optimized. Sometimes that means tweaking the copy of an ad to improve click-through-rate, testing different email subject lines to get more opens, understanding better ways to present personalized messaging or adding new blogs and content to your website to rank for more keywords. Without those FOUNDATIONAL ELEMENTS to track what works and what doesn’t, optimization is nearly impossible.

The icommotion Difference

At icommotion Digital Advisory, we understand why these FOUNDATIONAL ELEMENTS OF YOUR DIGITAL FOOTPRINT are so important, and that guides everything we do for our clients. Only then do we build effective digital campaigns that collect data we can act upon, then use that data to improve results. It’s not always the flashiest strategy, but we know it gets our clients the best returns.

Interested in learning more about icommotion Digital Advisory and how we can build and execute a foundationally strong digital marketing strategy for you? You can reach Fritz Stahmer, Founder/Chief Digital Strategist, at 303-587-8939 or at Fritz@icommotion.com