Years ago business owners turned offline to promote their businesses. They used the Yellow Pages to get found and often bought ads in several different books. It was expensive, but essential to grow and survive. However, a strong internet focus is now a must for local businesses. Yellow Pages are now replaced with a strong presence in search engine directory listings.
” Near Me ” and “Voice” searches are what companies must dominate to win on a local level “Both Google and Bing have indicated that over 20% of all desktop search queries are local in nature and that somewhere around 50% of queries on mobile phones and tablets are local. These percentages will only increase in the coming years” (Moz).