Search Engine Optimization (SEO) had changed greatly with new algorithms and voice searches providing more than half the searches. So, at iCommotion, we are now focusing much more on SEMANTIC SEO to increase our clients search presence and drive more high-quality traffic to their websites.
We thank one of our favorite SEO industry icons, Brian Dean of Backlinko, for the following definition:
What Is Semantic SEO?
Semantic SEO is the practice of writing content search engine optimized around topics, not just individual keywords.
Why Is Semantic SEO Important?
Back in the day, Google evaluated a page’s topic based 100% on keywords. The process started to change with the Penguin algorithm. This algorithm altered how Google worked in a major way. Instead of only looking at keywords, they now read and understand a page’s overall topic. Yes, Google still looks for keywords. But they don’t rely on them. So instead of only scanning pages for keywords, they look for pages that cover the topic.
Publish “Topically Relevant” Content
Topically Relevant content is a fancy way is describing content that covers an entire topic in-depth.
Topically relevant content is now more important than just focusing on specific keywords because Google now shows nearly identical results for variations of the same keywords. Plus with voice search originating more than half of all searches, Google has had to focus on broader meanings.
So while iCommotion’s SEO team still researches keywords, creates high-quality backlinks, and works on cleaning up a website’s technical SEO footprint, we often find that it’s Relevant Content that is driving search presence growth.
Here’s a basic, but strong, case study for SEMANTIC SEO using relevant content. Recently we had a client in a highly competitive field that we researched and wrote relevant content for 6 key pages of their website. Within two days of inputting a new sitemap into Google Search Console, their daily search impressions went from 1100 to 1600+. That is the power of Semantic SEO with today’s search engine algorithms.
ICommotion has just invested in some very sophisticated SEO analysis technology. It is like an X-Ray machine for your website and its search presence. It provides a true deep dive for us to build on. So, if you’re interested in understanding your search presence and how to benefit through its optimization, let’s talk.